About the brand: Sergio Tacchini

Italian style and creativity, innovation and quality together with tennis DNA are the values of Sergio Tacchini, a reference brand for those who love to wear casual but with elegance and style.

Everything began in 1966 when the company was founded, in northern Italy, by Sergio Tacchini, the International Tennis player who was a singles player in the Davis Cup for Italy from 1959 to 1966.The brand immediately introduced great innovation in style, using colours at a time when tennis players only wore white.

Mr. Sergio Tacchini himself



During the 70's and 80's, the brand's name became synonymous with style and elegance but mostly the brand become an international leader in professional tennis with worldwide recognition through celebrity endorsements from some of the greatest tennis champions of all time; John McEnroe, Jimmy Connors, Martina Navratilova, Gabriela Sabatini, Pete Sampras, Pat Cash, Vitas Gerulaitis, Martina Hingis and many more.




During the 90s, thanks to strong product development across all its clothing lines, the company succeeded in creating a 'total look' brand, appealing to anyone looking to bridge the gap between sport and style. Great celebrity testimonials and endorsements meant that Sergio Tacchini was now a benchmark in sportswear across the globe.

In 1991, the company continued to innovate by opening its first 'mono-brand' store in Turin, Italy, pioneering a revolution in sportswear retailing that would give rise to 200 such stores throughout Europe by the end of the 90s.

Wearing Sergio Tacchini, Marc Girardelli won 3 Ski World Cups and in tennis Pete Sampras and Sergi Bruguera were number 1 and number 4 in the ATP world ranking. The brand was confirmed as the world leader in tennis.




In 2010 and till 2012 the STI Team will see the arrival of the present number 2 in the ATP world ranking: Serbian player Novak Djokovic, who is the new Sergio Tacchini Global Brand Ambassador for tennis.