Belstaff, a British brand, founded in Longton, Stoke-on-Trent, Staffordshire in 1924 by Eli Belovitch and his son-in-law Harry Grosberg  the name is a combination of Elis surname and his Staffordshire home.

Belstaff became the first company to use wax cotton in the manufacturing of waterproof apparel for motorcycling.

The Belstaff label, which was founded in the Midlands in 1924 but is now associated with Hollywood actors, musicians and fashionable Venice, from where its clothes have been produced for the past decade. Now production is moved back in the UK.


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