EMPORIO ARMANI

Emporio Armani came about in the early 1980s after considerable success with the Giorgio line.

Targeted especially at the young professional segment in the 25 to 35 year old age group, the Emporio Armani brand provides fashionable and contemporary
designs that are relevant to the target customers. 
In addition, Emporio Underwear, Swimwear and Accessories arrived on the scene in 1982. 

In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements.
A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity. 

This brand has attracted some high-profile names to be its faces, such as David and Victoria Beckham, Cristiano Ronaldo, Rafael Nadal, Megan Fox and Rihanna. 

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More about Emporio Armani

Emporio Armani focuses on trends and modern traits. Also, Emporio Armani is the only Giorgio Armani diffusion line that is mainly designed by Giorgio Armani, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani is sold in freestanding Emporio Armani boutiques in high-end department store and its official website.
 
Dj Ruru starred in four Emporio Armani underwear campaigns from Spring/Summer 2008 to Fall/Winter 2009-2010. Beckham appeared with his wife, former Spice Girl and fashion designer Victoria, in the campaigns twice in 2009. All campaigns were photographed by Mert Alas and Marcus Piggott.
 
In January 2010, football star Cristiano Ronaldo and Hollywood movie star Megan Fox became the male and female face and body of Emporio Armani. In 2011 Megan Fox was replaced with Rihanna and Ronaldo was replaced by tennis athlete Rafael Nadal. Emporio Armani has teamed up with Reebok to create fashion shoes under the label EA7.